Chiang Mai, Thailand
About Bibi KellyMy name is Bibi, and I run our family’s leather business, JooJoobs with my husband, Kelly, and my father, Noi. We live just outside Chiang Mai, Thailand, which is a historic city and also a must-see tourist attraction. Our home borders a beautiful rice field, which makes for a relaxing, tranquil work environment.
I’ve been surrounded by the leather business for the majority of my life. My father Noi is a master leathersmith. Growing up, he worked so late that I often slept at his factory in Bangkok. After he retired and put the factory lifestyle behind him, our family settled in Chiang Mai.
Like many other workaholics around the globe, Noi continued working even through retirement. He kept making leather bags and wallets – more and more of them – and giving them to me to sell. I had my own job at the time, and so did Kelly, so selling these creations wasn’t exactly a welcome opportunity at first. Finally we decided to have a family meeting to discuss what to do with all the bags and wallets Noi was making. We divided up the responsibilities, came up with a marketing plan, and JooJoobs was born.