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Our Mission

Making positive impact, empowering one artisan at a time

We are an online marketplace for handmade products, ethically crafted by artisans in emerging countries. Our mission is to connect artisan entrepreneurs in India, Kenya, Thailand, Indonesia, South America, Mexico, Malaysia and Israel to conscious consumers across the world. By stocking directly from the makers, every purchase creates a positive impact. 


We are small team at Discovered with a selection of 75 artisans from all over the world. We have met our makers through our travels and realized they struggle to make ends meet. Only depending on the local market, it is difficult for them to sell against a reasonable price, particularly since markets have been flooded with low quality and industrially produced products.



At Discovered, we help our artisans reach out to a global audience by presenting their work the way they deserve and provide quality service to our customers. We ensure an income to our artisans with a healthy profit. Their families can live with the respect and dignity every human deserves while keeping  traditional crafts alive for future generations. The more we grow, the more artisans increase their earnings through the platform.



Recognising a major gap in the market for artisans at accessible prices, Discovered launched in November 2015 as a destination for curated products that celebrate ethical handcrafts.

As certified members of The Artisan Alliance, we believe in business as a force for positive impact as the most sustainable way to reach a better standard of living and preserving original crafts.

Image of a woman handcrafting jewelry certified by The Artisan Alliance community network

Join us in our mission, supporting one artisan at a time (or two). Visit our blog to know more.