Hello discoverers! Let's meet Whatdaisydid, a new addition to the Discovered family. The founders, Daisy and Ozric are working together with two brothers from India, Pinu and Manish. Together they create unique bags that are made to last.
Can you describe Whatdaisydid in one sentence?
Ethical and sustainable fashion accessories, like leather bags.
What is the meaning of Whatdaisydid?
The meaning is from us two travelling around the world looking for new artisans and products to sell. We have a blog that follows our travels. The best part of our job is getting to travel all over the world.
That is a great way to start your initiative! Can you tell a bit about the process of making the bags?
We both design the bags and then give the designs to Manish, the coordinator in India. We visit him and his brother every year. Manish gives the designs and orders it to the artisans.
What impact does WhatDaisyDid has on local artisans?
The artisans are skilled leather workers who lost their jobs when the leather shoe trade moved to China because the labor was cheaper. Our business allows them to continue using their skills in a work from a home based environment where they are paid fair wages and supplied with electricity and the right equipment.
Tell us more about your products!
Our artisans make bags and other accessories. Most people will buy a handbag every season, every year; they buy a bag that is not built to last but just to follow the latest trend. We want to change people's attitudes about this!
Our Forest collection is made from natural goat leather that is naturally tanned in the sun with vegetable oil. Our Carnival Collection is made from recycled leathers/synthetic leathers. We try to use every scrap of leather, and any leftovers are sold on to a small jewelry making company to minimize waste.
Logistically, it can take a long time for a delivery to come from India!
Where do you find your inspiration?
From everywhere: our travels, vintage bags and other things in life.
What's your dream?
We are looking to expand with a couple of new ranges coming out this year, one from tents and canvas chairs left at festivals and one from vintage Persian rugs. In the next few years we hope to expand further and are looking at going to America and South America to promote our business and to look for new products.
We are happy to have Whatdaisydid on board! We definitely think it's great to have lasting products which will help us be more sustainable to the environment. We're looking forward to see more and more amazing initiatives like them!